When you think of advertisements that have stood out to you in the past, what are the first ones that come to mind? In many cases, consumers often remember ads that feature their favorite celebrity or a well known, high profile name. Not only does using celebrities in advertisements generate high levels of brand awareness and consumer engagement, but it also helps to increase profits and in some cases, increase customer loyalty to a certain brand or product. In today’s blog, we will be discussing a few ways of how companies can benefit from using celebrities in their advertisements and why the steep prices are usually worth it.
Here at ESB, we are always looking for ways to cleverly incorporate celebrities into our advertising efforts, given that our clients are interested. For some of our local clients, we often love reaching out to local sports teams, such as the Redskins, Nationals, and the Washington Caps, to create fun and engaging advertisements that will stand out to the consumers and fans. We were also able to create an awesome Super Bowl commercial for one of our clients featuring Mike Tyson, which turned out to be a successful endeavor!
So now, let’s discuss just a few way that companies can benefit from advertisements featuring celebrities:
Build Awareness - Brand awareness measures the percentage of individuals who are familiar with a certain brand. Companies spend large sums of money and time to create celebrity endorsed advertisements since they know that the use of a celebrity does a great deal to enhance awareness among viewers.
Attract New Clients - One of the main focuses of advertisements is to attract new consumers and give them a reason to spend their money on your products or services. When people see a certain celebrity in an advertisement that resonates with them, they are much more likely to be persuaded into trying out that brand.
Brand Positioning - Positioning a brand refers to placing a company in the best possible light in relation to its ideal targeted customers. When a well known and liked celebrity is used in an advertisement, people will associate that brand as having a more positive and likable reputation.
Influence Purchases – People often associate celebrities with high class and top of the line treatment. That being said, when someone famous is in an advertisement, many consumers think to themselves, “if this product is good enough for them, then it’s definitely worth my while!”
All that being said, celebrities are a great added benefit to advertisements if they are utilized in a positive and strategic way. If you have any questions about potentially using a celebrity in your next advertisement or want to try our services at ESB Advertising,