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For the new upcoming Long Roofing commercial, ESB Advertising took a whole new approach to the previous advertising efforts for the home improvement business. In the past, commercials had always been much more of a presentation of what Long can do for the average household; showcasing their designs and the quality of their services. This time, however, the approach was aimed more towards drawing in new clientele by utilizing some fun animations in the form of roofing shingles!

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